Sport has become an important image attribute for brands that come into contact with the territory of a healthy lifestyle or strategically see the prospect of forming a sustainable brand association with sports. With this type of partnership, it is important for the company to be in close cooperation with strong players in the sports world who will help strengthen the brand’s influence in offline or online communications.먹튀검증 is a great way to promote!
Choose a sports ambassador based on brand values
Your candidate must match the positioning of the brand, and broadcast its values. Any integration of ambassadors into communication will be as native as possible, and collaboration will be understandable for the consumer. As a result of a large-scale campaign or even spot placement, both parties benefit: the brand personality of the ambassador is strengthened, and this has a positive effect on the image component of the brand.
What is the difference between pure sports marketing and sports marketing
These are 2 different concepts that differ in the set of tools used and the approach. The first is understood as working specifically with teams or athletes, and events.
Marketing in sports involves the introduction of tools and approaches that are applicable in other various industries. For example, in business. The first type of marketing activity is constantly looking for opportunities to comprehensively solve the problems of sports consumers, partners, sponsors, etc.
Experts say sports marketing is less effective. Therefore, now this direction is not considered a priority and promising. More attention is paid to sports marketing.
How and where to start a sports campaign
- Firstly, the brand strategy development plan will include investment in the development of the direction of the sport.
- Secondly, from the development of a creative idea to convey the value of the product and solve the needs of the buyer.
- The third aspect is to build a community in which the brand will play a key role in the partnership or be an integral part of the collaboration.
The project should be in line with brand positioning and translate into the language of the consumer the value of the product, and its key benefits.
How to assess the feasibility of a project
If your brand is recognizable enough, then in sports marketing you first need to find your big goal and promote it. For example, to develop sports and sports ambassadors so that everyone knows about your sports stars. Then this story will not only be about income from investments, which, of course, but the brand team is also looking at.
Project evaluation in the field of sports marketing is more about the meaning and quality of interaction with the consumer than about quantitative indicators.